Thailand’s Leading Hotel Group
Centara Hotels & Resorts is dedicated to providing exceptional service in unique and sophisticated environments. As a Thai hospitality management and holding company it places a strong emphasis on providing Thai-influenced hospitality and its inimitably warm and gracious service style across all of its brands, whilst embracing, and maintaining a sense of place in the local environment of each property and resort. Centara has a dynamic portfolio with a mix of resorts and city centre hotels.
The Beginning of Centara Hotels and Resorts
In 1983, the Central Group of companies – Thailand’s leading retail group – formed Central Hotels & Resorts and opened its first property, a five-star hotel together with the Bangkok Convention Centre, located in the expanding northern suburbs of Bangkok. Since renamed as the Centara Grand at Central Plaza Ladprao Bangkok, this property is now seen as one of Bangkok’s premier hotels for MICE facilities.
From this early start, the group expanded to major tourist destinations throughout Thailand, establishing a network of deluxe and first class properties nationwide. There are now 43 properties in Thailand, 32 in operation and 11 under development.
In June 2007, in recognition of the need to establish a strong identity of its own, the hotel company was rebranded to Centara Hotels & Resorts. The brand portfolio includes Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Residences & Suites, Centara Boutique Collection, Centra by Centara Hotels & Resorts and COSI Hotels.
Following the rapid growth within Thailand, Centara embarked on a journey of international expansion where it continues to grow and flourish. Late in 2009, Centara opened its first overseas hotel, the five-star Centara Grand Island Resort & Spa Maldives which proved to be an immediate success, and Centara has since committed to strategic expansion in the Indian Ocean region, as well as the ASEAN region, China and the Middle East, whilst continuing to add to its portfolio in Thailand. Currently, there are a total of 67 properties in the domestic and international Centara portfolio, 37 in operation and 30 under development.
Operating properties are in Thailand, Vietnam, Sri Lanka, Oman and the Maldives with development underway for hotels and resorts in these markets as well as additional new markets including Laos, Indonesia, Qatar, UAE, China, Cuba and Turkey.
What does the immediate future hold?
The long anticipated launch of Centara’s newest brand, COSi Hotels, will take place in October 2017 with the opening of the 150-room COSI Samui Chaweng. COSI Hotels is an affordable lifestyle brand for the modern, tech savvy traveller. COSI Hotels will provide guests with an experience that’s reassuringly familiar yet distinguished by its location and local culture. Guests will always be connected as COSI Hotels will ensure that each guestroom is equipped with the necessary connections for guests to plug in their laptops, tablets, smartphones and more.
The 152-room Centara Muscat Hotel Oman opened earlier this year as Centara’s first hotel in the Middle East and will be closely followed by the 261-room Centara Grand Hotel Doha, located in the new business and shopping district of West Bay in Doha, Qatar. Following soon after will be the opening of the Centara Residences and Suites, also in Doha’s West Bay. The group’s entrance into the UAE will come in 2019 as it has recently signed a joint venture agreement with UAE master developer Nakheel to create an upscale, 550-room, beachfront resort with waterpark on Deira Islands in Dubai. This partnership was considered a ground-breaking move for Centara Hotels and Resorts as the new property will be Centara’s first hotel in Dubai, and represents the company’s arrival in the Middle East’s key gateway city.
Centara Hotels & Resorts expects to have more hotels operating in the Maldives by early 2018 and next year will also see the opening of its first resort in China with the 237 room Centara Resort Zhaoqing. This will be followed in 2019 by Centara Villas Zhaoqing, a luxurious resort with 46 villas. Both Centara Resort Zhaoqing and Centara Villas Zhaoqing are located in Guangdong’s Zhaoqing City, a regional tourist hub and one of the key cities in the Pearl River Delta region. Finally, Centara Grand Beach Resort Jin Tai Hainan will be a new five-star family resort with 350 guest rooms and waterpark, opening in 2019. Hainan is being promoted as "China's Hawaii" and the entire island has been designated a Special Economic Zone.
Centara’s Added Benefits
Families are a vital component to the success of Centara properties and the company prides itself on its ability to ensure that everyone in the family has a truly memorable experience. Centara family-orientated properties have a Kids’ Club, which provides a supervised set of activities in a safe and nurturing environment where children are taken care of, whether as part of a single activity or a day programme. There are also certain properties that have an E-Zone where teenagers can play games and engage in other activities.
While the children enjoy the Kids’ Club, parents can enjoy the luxury, award winning Spa Cenvaree or take advantage of treatments at Cense by Spa Cenvaree, which are Centara’s own spa brands. Spa Cenvaree creates an experience for guests that take them on a holistic journey using traditional Thai therapies. Cense is an innovative spa that provides an escape for busy travellers who are looking to unwind.
Corporate and leisure travellers find that Centara’s Club concept offers a level of product and service that make a stay even more enjoyable and memorable. Within the Club rooms, the level of furnishings and special amenities offer that little extra something. Complementing the rooms and suites is the exclusive Club Lounge, a haven for relaxation and a full-service workstation combined with a Business Centre and plenty of privacy.
With Centara’s loyalty programme, CentaraThe1Card, members earn points when staying at designated properties in Thailand and overseas, as well as when dining at Centara’s fabulous array of restaurant outlets, or indulging at the award-winning spa facilities. The points are then redeemed for free room nights at Centara’s hotels and resorts, with no blackout periods, throughout the year. Members earn double points when booking direct at centarahotelsresorts.com, fast-tracking through the Silver, Gold and Platinum Elite tiers. Members also receive a guaranteed 10% off the best available online rates making booking direct with Centara the only way to stay.
Centara Hotels & Resorts is always working to find innovative ways to provide more environmentally-friendly and sustainable operational activities. As part of the overall Centara values, there is a strong framework of sustainable initiatives that each property adheres to and which have been recognized by many achievements. A noteworthy achievement recognising the sustainability initiatives are from several environmental organizations such as EarthCheck, where Centara Grand Beach Resort & Villas Krabi is the first hotel property in Thailand to receive the prestigious Gold Certification. Two more properties, Centara Grand Beach Resort & Villas Hua Hin and Centara Grand Beach Resort Samui gained their Gold Certification in March 2016. As well as Centara Nova Hotel & Spa Pattaya which obtained Green Hotel Awards 2016 - Gold Level from Thailand’s Ministry of Natural Resource and Environment.