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The Centara Brand

The Centara Brand

Centara Grand Phratamnak Pattaya

Centara Hotels & Resorts has its origins in a venture that began in the late 1970s when the Central Group purchased a 7.5-hectare site in Bangkok's Chatuchak district with the aim of creating Thailand’s first integrated shopping centre, convention centre and hotel. The project, known today as Centara Grand at Central Plaza Ladprao Bangkok and Central Plaza shopping and lifestyle centre, opened in 1983.

A few years later came the acquisition of Centara Grand Beach Resort & Villas Hua Hin, a magnificent colonial-style resort opened in late 1922 as The Railway Hotel, a classic hotel of the Far East. A third five-star property was added to the portfolio with the opening of a resort in Samui in 1995, which has been completely transformed into the ultimate luxury brand, Centara Reserve Samui in 2020.

Centara Grand Beach Resort & Villas Krabi
Centara Grand Beach Resort Samui
Centara Grand Island Resort & Spa Maldives

Centara Hotels & Resorts now has six hotel brands.

Centara Reserve, also the newest of the brands, signifies the rare and precious, an experience or impression to be retained and treasured forever. The curated collection of Centara Reserve hotels and resorts evokes and inspires stories old and new, enabling guests to make memories and savour new sensations, inspired by their surroundings and the spirit of their destination. Contemporary style meets classical elegance, capturing an ambience in which enchanting moments are created in sublime settings around the world. Reserve offerings range from the Chef’s table and the borderless dining experience, the exquisite pampering at Cenvaree Reserve Spa, to the exclusive destination-based experiences and a whole new level of tailored services and hospitality designed to delight and soothe the senses.

The Centara Grand hotels and resorts are in the five-star category, with landmark properties in prime resort and beachfront locations, as well as key city areas. The Centara Grand appeal is a broad one, catering to the needs of independent travellers, couples and honeymooners, families, avid shoppers, conference groups, and to those with a longing for absolute relaxation. Signature offerings range from a Kids' Club with separate zones for the youngsters and the teens, the Club with its Club Lounge and dedicated concierge service, dining venues that, depending on the property, are located either on the rooftop or the beachfront, and a SPA Cenvaree. At present, Centara Grand properties are found at key destinations in Thailand and in the Maldives. Further openings will introduce the Centara Grand brand to Laos and China.

The development of the core four-star brand, Centara, began in the late 1990s with the opening of hotels at several destinations across Thailand. Enjoying premium settings in city-centre locations and beach and island destinations, the properties are smaller in size than the Grand brand and offer leisure facilities that depend on the local market conditions. The selection of hotel styles is a very broad one, ranging from family-friendly beachfront resort to romantic beachside hideaway, adults-only resort, villa retreats, and barefoot paradise in a secluded setting. Centara Hotels & Resorts properties are located throughout Thailand and in Vietnam, the Maldives, Oman and Sri Lanka.

Centara Boutique Collection hotels are designed for independently minded travellers that appreciate uniqueness in design and an individual approach to service and hospitality. Contemporary designs melded with traditional trappings exemplify the bespoke experience and individual charm that these properties have to offer. The appeal is to couples, millennials and small groups of friends. Our Boutique Collection properties in Chiang Mai and Phuket are also perfectly designed for small gatherings and private parties and weddings.

The Centara Residences & Suites, which can fall under any Centara brand category, comprises longer stay options with more extensive live-in facilities including kitchens and separate living and dining areas, and are ideal for the leisure or business traveller requiring a fixed residence for an extended period whether alone or with family and friends.

Centra by Centara is a value brand that provides first-class facilities and service that exceed expectations but do not over-deliver with facilities that may not be required. The Centra by Centara brand is an eclectic one, featuring a hotel in Krabi, a beachfront retreat on the island of Koh Samui, two hotels in Pattaya, and one hotel and convention centre in Bangkok. Guests staying at Centra by Centara properties include young couples, families, small groups, business travellers, and those looking for value along with, a convenient location.

A fresh take on lifestyle travel, COSI Hotels give the Centara brand an edge and something a little different to offer, where the goal is comfort, style, convenience and experiences. From its artistic but modern designs to its well-equipped, smart amenities that provide the ease of connectivity to never feel too detached, the rapidly expanding COSI brand understands that it is the age of the young, resourceful, digitally-savvy traveller who knows that life is not about the material, but about the experiences and adventures.

Explore our brands and discover our destinations. Visit the website of Centara Hotels & Resorts..