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Wave of Celebrations: 40 Years of Excellence and Beyond


As a single drop of water transforms into a breathtaking wave, so has Centara Hotels & Resorts continued to evolve throughout the past 40 years. From a single Bangkok hotel to a portfolio of 93 properties spanning 13 countries, Centara’s history is a wave of celebrations and remarkable achievements.

As a thank you for your enduring support, we're rolling out a Wave of Celebrations throughout the remainder of 2023. Stay tuned for tantalising offers, huge discounts, lucky draws, complimentary nights, special vouchers and more!

Our Heritage

From a single Bangkok hotel to a portfolio of 93 properties in 13 countries, Centara’s history is a wave of celebrations and achievements. Inspired by our heritage, driven by innovation, and fueled by the desire to create memories, we endeavour to be the leading global hospitality group of Thai origin. Across six distinctive brands, we deliver Thai-inspired experiences guided by authentic family values.

Where Families Are Connected

A family-run business deeply rooted in the Thai values of caring, sharing and a sense of belonging, Centara specialises in unforgettable family experiences. With vibrant hotels and themed resorts offering family-friendly accommodations and immersive entertainment for all ages, including kids' clubs, family lounges, adventure parks and world-class dining options, Centara is the Place to Be for family travel.

Committed to a Greener Tomorrow

We are dedicated to sustainable practices and supporting our local communities. As part of our commitment to a greener tomorrow, we aim to eliminate single-use plastic and earn Global Sustainable Tourism Council (GSTC) certification for our properties by 2025; reduce energy, waste, water and greenhouse gas emissions by 20% by 2030; and achieve overall net zero emissions by 2050.

The Future is Bright

With the Centara wave gaining momentum, our goal is to become the world’s top 100 hotel operators by 2027. With a myriad of new projects in the pipeline across Asia, the Middle East, and beyond, we remain at the forefront of hospitality, enhancing our ever-growing range of guest benefits through exclusive partnerships with airlines, booking companies, and more – ensuring Centara is truly the place to be.

Upcoming Specials for Centara's Appreciation

To show our appreciation, we are making donations to help those less fortunate
40th Anniversary Charity Campaign
Win up to 500,000 CentaraThe1 points
A Million Thanks: Special for CentaraThe1 Members
More value for your CentaraThe1 points
Coming soon! Redeem 400 points for THB 100
CGLB Formation

The Journey Begins

In 1983, the Central Group of companies formed Central Hotels & Resorts and opened its first 5-star property. Since renamed as “Centara Grand at Central Plaza Ladprao Bangkok”, it is now seen as one of Bangkok’s premier hotels for MICE facilities.

Centara Grand Beach Resort and Villas Hua Hin

Railway Hotel Hua Hin

Led by Khun Suthikiati Chirathivat, Central Hotels & Resorts acquired and renovated the Railway Hotel Hua Hin. This 100-year old heritage resort is now renamed “Centara Grand Beach Resort & Villas Hua Hin”

Stock Exchange

Stock Exchange

Centara Hotels & Resorts becomes a publicly listed company on the Stock Exchange of Thailand

Centara Grand Beach Resort Samui

Chaweng Beach Hotel

“Centara Grand Beach Resort Samui” opened its door and became an iconic jewel resort, now rebranded as “Centara Reserve Samui”

Khum Phaya Resort

The Birth of Centara Hotels & Resorts

In June 2007, in recognition of the need to establish a strong identity of its own, the hotel company was rebranded to Centara Hotels & Resorts.

New Flagship hotel

New Flagship hotel

The stunning new flagship hotel “Centara Grand & Bangkok Convention Centre at CentralWorld” enters opens as a testament to our unwavering commitment to excellence.

The lost world: Centara Grand Mirage Beach Resort Pattaya

1st Themed resort

“Centara Grand Mirage Beach Resort Pattaya” also known as “The lost world” opened. It is now the #1 family hotel in Thailand.

Centara Grand Beach Resort Phuket

Private Paradise in Phuket

Among the personal favourites of Khun Suthikiati, Centara Grand Beach Resort Phuket boasts exquisite Sino-Portuguese style architecture and a prime beachfront setting.

Expanding Overseas

Expanding Overseas

Following the rapid growth within Thailand, Centara embarked on a journey of international expansion. Late in 2009, Centara opened its first overseas hotel, the five-star Centara Grand Island Resort & Spa Maldives which proved to be an immediate success.

National Pride

National Pride

Centara Hotels & Resorts becomes the first and only hotel group in Thailand to receive the Royal Warrant of Appointment (Garuda) from His Majesty King Adulyadej Bhumibol, an esteemed recognition for our commitment to excellence.

COSI Krabi Ao Nang Beach


Centara introduces the innovative COSI hotel concept, tailored for tech-savvy economy travellers seeking a seamless and connected experience.

Exploring the Middle-East

Exploring the Middle-East

Centara Muscat Hotel Oman opened in 2017 as Centara’s first hotel in the Middle-East and was closely followed by the Centara West Bay Residences & Suites Doha located moments away of the Corniche in Doha, Qatar in 2018.

Centara - The Place to Be

The Place to Be

Centara's portfolio currently comprises 6 brands, 13K+ rooms, 77 properties spanning 12 countries including all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Oman and Qatar.

Centara Mirage

The Rise of Mirage

Centara brings its ‘Mirage’ family themed resort concept to Vietnam with Centara Mirage Resort Mui Ne. The Explorer’s Playground themed property overlooks the East Sea with discovery, entertainment, and joy at the heart of every stay.

Centara Mirage Beach Resort Dubai

Family Adventures in Dubai

Inspired by mythical Thai and Arabian adventures, Centara Mirage Beach Resort Dubai, the brand’s third Mirage-themed resort, invites families to experience a myriad of water attractions, world-class dining and unforgettable entertainment for the first time in the Middle East.

Centara Reserve Samui

A New Era of Luxury

Centara enters the luxury market with its awe-inspiring Centara Reserve brand. Redefining story-driven hospitality, the flagship Centara Reserve Samui was named one of the top 10 ‘Best Beach Island’ resorts in Thailand at the Travel + Leisure Luxury Awards Asia Pacific 2023.

Centara Reserve Samui Lobby

The Immediate Future

Centara marks a new era of story-driven hospitality with the opening of Centara Reserve Samui and the themed family resort "Mirage" concept expanding to the Middle East & Vietnam with Centara Mirage Resort Mui Ne and Centara Mirage Beach Resort Dubai.

Centara Korat

A Match Made in Heaven

Centara Hotels & Resorts joins forces with Central Pattana Plc. to introduce the first all-in-one leisure and lifestyle destinations in Thailand’s northeast – Centara Korat in 2022 and followed by Centara Ubon 2023.

Centara Grand Hotel Osaka

First Centara hotel in Japan

Centara Grand Hotel Osaka opened in 2023 as Centara’s first hotel in Japan, a 33-storey architectural masterpiece boasting 515 spacious and exquisitely appointed rooms and suites in the heart of Osaka's shopping and entertainment district of Namba.


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