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Mission & Vision

At Centara Hotels & Resorts, our vision to be the leading global hospitality group of Thai origin. We are dedicated to providing locally relevant, Thai-inspired experiences in each of our global destinations. On this continuous journey of expansion, our traditional family values will remain in the heart of everything we do across all brands. With a unique passion for innovation, we are committed to delivering meaningful hospitality while preserving the environment through sustainable operations.

Our Story

Family Values

Founded in Thailand in 1983, Centara is built upon traditional family values of caring, sharing and a sense of belonging. As a family-run business, we carry these central characteristics to every aspect of our hospitality management company. In nurturing the employees who take utmost care of our guests, we emphasise on ongoing professional training, as well as personal growth. We take pride in creating places where our staff and guests feel that they truly belong.

Family Values at Centara

Thai Heritage

A standard-bearer for the Thai tradition of gracious hospitality, Centara warms the traveller’s introduction to any multi-faceted destination. As we believe that it’s the little things that matter, we refine every guest experience with keen attention to detail. Influenced by our Thai heritage, we also keep our impeccable service modest and discreet to make sure guests feel at ease.

Thai Heritage

Authentic Experiences

With a passion for smiles, we place people at the heart of what we do to enrich travel experiences with authenticity. We value our employees and encourage them to express their personality, allowing us to forge meaningful bonds with guests at every destination. While we bring our signature Thai hospitality to each property around the globe, we infuse local essence into the spaces to craft a sense of place.

Authentic Experiences at Centara Hotels & Resorts

The Place to Be

Infusing our authentic family values into every touchpoint of the guest journey, every Centara property aspires to create a sense of belonging with care. We share our rich Thai heritage with the world through our distinctive brands. We bring intuitive living spaces to life, inspiring togetherness among friends and family. We go the extra mile to make guests feel at home in iconic cities and stunning surroundings. With a personable approach to hospitality, we celebrate Centara as the place to be.

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CGLB Formation

The Journey Begins

In 1983, the Central Group of companies formed Central Hotels & Resorts and opened its first 5-star property. Since renamed as “Centara Grand at Central Plaza Ladprao Bangkok”, it is now seen as one of Bangkok’s premier hotels for MICE facilities.

1983
Centara Grand Beach Resort and Villas Hua Hin

Railway Hotel Hua Hin

Central Hotels & Resorts acquired and renovated the Railway Hotel Hua Hin. This resort is now renamed “Centara Grand Beach Resort & Villas Hua Hin”

1986
Stock Exchange

Stock Exchange

Centara Hotels & Resorts becomes a publicly listed company on the Stock Exchange of Thailand

1990
Centara Grand Beach Resort Samui

Chaweng Beach Hotel

“Centara Grand Beach Resort Samui” opened its door and became an iconic jewel resort, now rebranded as “Centara Reserve Samui”

1995
Centara Grand Beach Resort Samui

Centara Grand Beach Resort Samui

Opened iconic jewel on Chaweng Beach

1995
Khum Phaya Resort

The Birth of Centara Hotels & Resorts

In June 2007, in recognition of the need to establish a strong identity of its own, the hotel company was rebranded to Centara Hotels & Resorts.

2007
New Flagship hotel

New Flagship hotel

“Centara Grand & Bangkok Convention Centre at CentralWorld” enter in operation. Connected to CentraWorld shopping centre, the property is one of the most luxurious hotel in Bangkok

2008
The lost world: Centara Grand Mirage Beach Resort Pattaya

1st Themed resort

“Centara Grand Mirage Beach Resort Pattaya” also known as “The lost world” opened. It is now the #1 family hotel in Thailand.

2009
Expanding Overseas

Expanding Overseas

Following the rapid growth within Thailand, Centara embarked on a journey of international expansion. Late in 2009, Centara opened its first overseas hotel, the five-star Centara Grand Island Resort & Spa Maldives which proved to be an immediate success.

2010
National Pride

National Pride

Centara Hotels & Resorts became the first hotel group in Thailand to receive the Royal Warrant of Appointment

2014
COSI Samui Chaweng Beach

Get a room!

The first COSI branded hotel opened in Koh Samui: “COSI Samui Chaweng Beach”.

2017
Exploring the Middle-East

Exploring the Middle-East

Centara Muscat Hotel Oman opened in 2017 as Centara’s first hotel in the Middle-East and was closely followed by the Centara West Bay Residences & Suites Doha located moments away of the Corniche in Doha, Qatar in 2018.

2018
Centara - The Place to Be

The Place to Be

Centara's portfolio currently comprises 6 brands, 13K+ rooms, 77 properties spanning 12 countries including all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Oman and Qatar.

2020
Centara Reserve Samui Lobby

The Immediate Future

Centara marks a new era of story-driven hospitality with the opening of Centara Reserve Samui and the themed family resort "Mirage" concept expanding to the Middle East & Vietnam with Centara Mirage Resort Mui Ne and Centara Mirage Beach Resort Dubai.

2021

Our Brands

Centara Hotels & Resorts has six hotel brands covering a broad spectrum of the travel market.

Centara Reserve White Logo
Centara Grand White Logo
Centara White Logo
Boutique White Logo
Centra White Logo
COSI White Logo

Our Leaders

In building the Centara brand, the Chirathivat family has helped shape the Thai hospitality industry.
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Our Commitment to Social Responsibility

Sustainability

We take considerable care in fostering strong communities, as well as respecting our planet.

Water and Energy Saving Tips

We are devoted to water and energy conservation by managing water use and operating energy saving programmes at our hotels and resorts. 

Centara Career Creation For Children
A project dedicated to helping underprivileged students from welfare schools and students with special needs.

Centara Spotlight

Browse the latest news and discover what's new at our properties.

Promotions & Special Offers
New Openings and Corporate Updates

Our Awards

Thailand Sustainability Investment (THSI)​ 2020

Thailand's Top Corporate Brands​ Hall of Fame 2019

Best Investor Relations Awards - SET Awards 2019

ESG100:2019 (Environmental, Social and Governance)