Sliders

Mission & Vision

At Centara Hotels & Resorts, our vision to be the leading global hospitality group of Thai origin. We are dedicated to providing locally relevant, Thai-inspired experiences in each of our global destinations. On this continuous journey of expansion, our traditional family values will remain in the heart of everything we do across all brands. With a unique passion for innovation, we are committed to delivering meaningful hospitality while preserving the environment through sustainable operations.

Our Story

Family Values

Founded in Thailand in 1983, Centara is built upon traditional family values of caring, sharing and a sense of belonging. As a family-run business, we carry these central characteristics to every aspect of our hospitality management company. In nurturing the employees who take utmost care of our guests, we emphasise on ongoing professional training, as well as personal growth. We take pride in creating places where our staff and guests feel that they truly belong.

Family Values at Centara

Thai Heritage

A standard-bearer for the Thai tradition of gracious hospitality, Centara warms the traveller’s introduction to any multi-faceted destination. As we believe that it’s the little things that matter, we refine every guest experience with keen attention to detail. Influenced by our Thai heritage, we also keep our impeccable service modest and discreet to make sure guests feel at ease.

Thai Heritage

Authentic Experiences

With a passion for smiles, we place people at the heart of what we do to enrich travel experiences with authenticity. We value our employees and encourage them to express their personality, allowing us to forge meaningful bonds with guests at every destination. While we bring our signature Thai hospitality to each property around the globe, we infuse local essence into the spaces to craft a sense of place.

Authentic Experiences at Centara Hotels & Resorts

The Place to Be

Infusing our authentic family values into every touchpoint of the guest journey, every Centara property aspires to create a sense of belonging with care. We share our rich Thai heritage with the world through our distinctive brands. We bring intuitive living spaces to life, inspiring togetherness among friends and family. We go the extra mile to make guests feel at home in iconic cities and stunning surroundings. With a personable approach to hospitality, we celebrate Centara as the place to be.

family-lifestyle-image
CGLB Formation

The Journey Begins

In 1983, the Central Group of companies formed Central Hotels & Resorts and opened its first 5-star property. Since renamed as “Centara Grand at Central Plaza Ladprao Bangkok”, it is now seen as one of Bangkok’s premier hotels for MICE facilities.

1983
cloj

Centara Expands in Japan

Centara Life Namba Hotel Osaka opens in the heart of Osaka's most vibrant neighbourhood, blending contemporary design with Centara's signature Thai-inspired hospitality — the perfect base for exploring the dynamic Kansai region.

2026

Our Brands

Centara Hotels & Resorts has six hotel brands covering a broad spectrum of the travel market.

Centara Reserve
The Centara Collection white logo
Centara Grand White Logo
Centara White Logo

Our Leaders

In building the Centara brand, the Chirathivat family has helped shape the Thai hospitality industry.
Slider Type
Slider G

Our Commitment to Social Responsibility

Sustainability

We take considerable care in fostering strong communities, as well as respecting our planet.

Water and Energy Saving Tips

We are devoted to water and energy conservation by managing water use and operating energy saving programmes at our hotels and resorts. 

Centara Career Creation For Children
A project dedicated to helping underprivileged students from welfare schools and students with special needs.

Centara Spotlight

Our Awards

GSTC certificate

Travel + Leisure Luxury Awards Asia Pacific

Brand Finance

IAA Award

Kincentric Best Employer 2023

Thailand Sustainability Investment (THSI)​ 2020

Thailand's Top Corporate Brands​ Hall of Fame 2019

Best Investor Relations Awards - SET Awards 2019

ESG100:2019 (Environmental, Social and Governance)

Group Partner Excellence Award from Trip.com

Select language and currency

Close