You have no favourite yet

Your list is empty

By clicking on you will mark content as favourite for your journey

Start Explore

Slider Type
Slider H

38 years’ experience of providing best-in-class tailored service

Centara has been established for more than 38 years, almost four decades, developing a vast portfolio of brands regionally in Thailand and internationally in unique destinations. The expansion of Centara properties continues as we maximize each hotel investment and benefit from dynamic sales. Differentiated by singular design, exceptional care and strategic approach, Centara is your choice partner.

SINCE HOTELS OFFICES COUNTRIES
1983 84 16 30+

Meet the family

Six distinct and strategically positioned brands
Centara Reserve White Logo
Centara Reserve White Logo
Luxury

Discover story-driven hospitality dedicated to creating personal moments and enduring memories in...

Typical Range :
100-200 Rooms
Centara Grand White Logo
Centara Grand White Logo
Upper Upscale

Immerse in a destination of happenings and explore authentic experiences enriched by every moment at...

Typical Range :
350-750 Rooms
Centara White Logo
Centara White Logo
Upscale

Enjoy delightful pleasures and personable, warm service from the heart. Everything you need is right...

Typical Range :
150-350 Rooms
Centra White Logo
Centra White Logo
Midscale

Centra hotels and resorts elevate the essentials, combining value and comfort with the best beaches...

Typical Range :
150-300 Rooms
Boutique White Logo
Boutique White Logo
Upper Upscale / Upscale

Uncover new horizons and experience something extraordinary at unique hotels designed to inspire and...

Typical Range :
50-150 Rooms
COSI White Logo
COSI White Logo
Economy

The modern hotel experience, reimagined as a smart social hub and fun community space where...

Typical Range :
120-250 Rooms

Area of Expertise

Themed Resorts

Centara is an expert in bringing immersive, experimental entertainment to life at themed resorts. Taking inspiration from the lost world of jungles to a mystical land where magic carpets exist, selected properties feature water parks and adventure attractions that appeal to all ages.

Family-centric Hospitality

Centara makes it a priority to welcome families with genuine warmth. Our family-orientated properties will always feature spacious multi-bedroom accommodations, dedicated facilities for both kids and teens, fun entertainment, such as water parks, and child-friendly policies, too.

World-class Dining

Centara properties are renowned for their diverse selection of restaurants and bars, which become essential to the travellers, as well as the locals. In delivering memorable dining experiences, we create venues that generate long-term success.

MICE Specialist

With a wide variety of venues within our properties worldwide, Centara is the best place to host meetings and events. The latest equipment, bespoke services and creative catering all combine to ensure every need is met and excelled.

The Centara Difference

Both Owner & Operator

Both Owner & Operator

Both Owner & Operator

Centara is treating properties as assets, not just as Hotels

 

41% rooms owned, 59% rooms managed.

Uniquely placed to understand both roles, especially owner priorities and concerns.

Actively listens to owners' needs providing flexibility and an honest, personalised approach to achieving common goals.

Robust Operational Structure

Robust Operational Structure

Robust Operational Structure

Standards and results-driven operation culture.

Driven through corporate executive management and regional director of operations.

Accountable General Managers with diverse, relevant and aggressive KPIs.

Daily, weekly, monthly and quarterly reporting oversight and review.

Global Sales & Marketing Network

Global Sales & Marketing Network

Global Sales & Marketing Network

Over 300 persons

21 Offices worldwide

Covering 30+ countries globally

Global Connectivity & Distribution

Global Connectivity & Distribution

Global Connectivity & Distribution

Access to partners & customers globally through advanced B2B and B2C distribution network

• Industry leading channel management capabilities

• Seamless connectivity to:

  • ◦ International travel partners
  • ◦ Global wholesale partners
  • ◦ Online travel agents

• Dynamic and static rate availability

Sophisticated Web & Mobile Platforms

Sophisticated Web & Mobile Platforms

Sophisticated Web & Mobile Platforms

Brand website built on Industry-leading open source content management system

Customer experience platform and personalisation engine

International Social Media

International Social Media

International Social Media

Platforms with the highest followers among Asian hospitality brands

Leading Loyalty Programme

Leading Loyalty Programme

Leading Loyalty Programme

Over 7 million CentaraThe1 members globally.

Access to over 16 million The1 members.

CentaraThe1 members visit Centara hotels 1.2 times more frequently than non-members and spend on average 30% more per stay.

Our Services

  • Operation Plan
    Operation Plan
  • Sales & Marketing Plan
    Sales & Marketing Plan
  • Restructure & Training
    Restructure & Training
  • Pre-opening Plan
    Pre-opening Plan
  • Technical Services
    Technical Services
  • Financial modeling
    Financial Modeling
  • Marketing Study & Feasibility
    Marketing Study & Feasibility

Our Extended Family

Centara hotels and resorts is a member of the Central Group of Companies with a turnover of USD 11 billion in 2019.

Contact Us