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Mission & Vision

At Centara Hotels & Resorts, our vision to be the leading global hospitality group of Thai origin. We are dedicated to providing locally relevant, Thai-inspired experiences in each of our global destinations. On this continuous journey of expansion, our traditional family values will remain in the heart of everything we do across all brands. With a unique passion for innovation, we are committed to delivering meaningful hospitality while preserving the environment through sustainable operations.

Our Story

Family Values

Founded in Thailand in 1983, Centara is built upon traditional family values of caring, sharing and a sense of belonging. As a family-run business, we carry these central characteristics to every aspect of our hospitality management company. In nurturing the employees who take utmost care of our guests, we emphasise on ongoing professional training, as well as personal growth. We take pride in creating places where our staff and guests feel that they truly belong. test

Family Values at Centara

Thai Heritage

A standard-bearer for the Thai tradition of gracious hospitality, Centara warms the traveller’s introduction to any multi-faceted destination. As we believe that it’s the little things that matter, we refine every guest experience with keen attention to detail. Influenced by our Thai heritage, we also keep our impeccable service modest and discreet to make sure guests feel at ease.

Thai Heritage

Authentic Experiences

With a passion for smiles, we place people at the heart of what we do to enrich travel experiences with authenticity. We value our employees and encourage them to express their personality, allowing us to forge meaningful bonds with guests at every destination. While we bring our signature Thai hospitality to each property around the globe, we infuse local essence into the spaces to craft a sense of place.

Authentic Experiences at Centara Hotels & Resorts

The Place to Be

Infusing our authentic family values into every touchpoint of the guest journey, every Centara property aspires to create a sense of belonging with care. We share our rich Thai heritage with the world through our distinctive brands. We bring intuitive living spaces to life, inspiring togetherness among friends and family. We go the extra mile to make guests feel at home in iconic cities and stunning surroundings. With a personable approach to hospitality, we celebrate Centara as the place to be.

CGLB Formation

The Journey Begins

In 1983, the Central Group of companies formed Central Hotels & Resorts and opened its first 5-star property. Since renamed as “Centara Grand at Central Plaza Ladprao Bangkok”, it is now seen as one of Bangkok’s premier hotels for MICE facilities.

Centara Grand Beach Resort and Villas Hua Hin

Railway Hotel Hua Hin

Led by Khun Suthikiati Chirathivat, Central Hotels & Resorts acquired and renovated the Railway Hotel Hua Hin. This 100-year old heritage resort is now renamed “Centara Grand Beach Resort & Villas Hua Hin”

Stock Exchange

Stock Exchange

Centara Hotels & Resorts becomes a publicly listed company on the Stock Exchange of Thailand

Centara Grand Beach Resort Samui

Chaweng Beach Hotel

“Centara Grand Beach Resort Samui” opened its door and became an iconic jewel resort, now rebranded as “Centara Reserve Samui”

Khum Phaya Resort

The Birth of Centara Hotels & Resorts

In June 2007, in recognition of the need to establish a strong identity of its own, the hotel company was rebranded to Centara Hotels & Resorts.

New Flagship hotel

New Flagship hotel

The stunning new flagship hotel “Centara Grand & Bangkok Convention Centre at CentralWorld” enters opens as a testament to our unwavering commitment to excellence.

The lost world: Centara Grand Mirage Beach Resort Pattaya

1st Themed resort

“Centara Grand Mirage Beach Resort Pattaya” also known as “The lost world” opened. It is now the #1 family hotel in Thailand.

Centara Grand Beach Resort Phuket

Private Paradise in Phuket

Among the personal favourites of Khun Suthikiati, Centara Grand Beach Resort Phuket boasts exquisite Sino-Portuguese style architecture and a prime beachfront setting.

Expanding Overseas

Expanding Overseas

Following the rapid growth within Thailand, Centara embarked on a journey of international expansion. Late in 2009, Centara opened its first overseas hotel, the five-star Centara Grand Island Resort & Spa Maldives which proved to be an immediate success.

National Pride

National Pride

Centara Hotels & Resorts becomes the first and only hotel group in Thailand to receive the Royal Warrant of Appointment (Garuda) from His Majesty King Adulyadej Bhumibol, an esteemed recognition for our commitment to excellence.

COSI Krabi Ao Nang Beach


Centara introduces the innovative COSI hotel concept, tailored for tech-savvy economy travellers seeking a seamless and connected experience.

Exploring the Middle-East

Exploring the Middle-East

Centara Muscat Hotel Oman opened in 2017 as Centara’s first hotel in the Middle-East and was closely followed by the Centara West Bay Residences & Suites Doha located moments away of the Corniche in Doha, Qatar in 2018.

Centara - The Place to Be

The Place to Be

Centara's portfolio currently comprises 6 brands, 13K+ rooms, 77 properties spanning 12 countries including all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Oman and Qatar.

Centara Mirage

The Rise of Mirage

Centara brings its ‘Mirage’ family themed resort concept to Vietnam with Centara Mirage Resort Mui Ne. The Explorer’s Playground themed property overlooks the East Sea with discovery, entertainment, and joy at the heart of every stay.

Centara Mirage Beach Resort Dubai

Family Adventures in Dubai

Inspired by mythical Thai and Arabian adventures, Centara Mirage Beach Resort Dubai, the brand’s third Mirage-themed resort, invites families to experience a myriad of water attractions, world-class dining and unforgettable entertainment for the first time in the Middle East.

Centara Reserve Samui

A New Era of Luxury

Centara enters the luxury market with its awe-inspiring Centara Reserve brand. Redefining story-driven hospitality, the flagship Centara Reserve Samui was named one of the top 10 ‘Best Beach Island’ resorts in Thailand at the Travel + Leisure Luxury Awards Asia Pacific 2023.

Centara Reserve Samui Lobby

The Immediate Future

Centara marks a new era of story-driven hospitality with the opening of Centara Reserve Samui and the themed family resort "Mirage" concept expanding to the Middle East & Vietnam with Centara Mirage Resort Mui Ne and Centara Mirage Beach Resort Dubai.

Centara Korat

A Match Made in Heaven

Centara Hotels & Resorts joins forces with Central Pattana Plc. to introduce the first all-in-one leisure and lifestyle destinations in Thailand’s northeast – Centara Korat in 2022 and followed by Centara Ubon 2023.

Centara Grand Hotel Osaka

First Centara hotel in Japan

Centara Grand Hotel Osaka opened in 2023 as Centara’s first hotel in Japan, a 33-storey architectural masterpiece boasting 515 spacious and exquisitely appointed rooms and suites in the heart of Osaka's shopping and entertainment district of Namba.


Our Brands

Centara Hotels & Resorts has six hotel brands covering a broad spectrum of the travel market.

Centara Reserve
Centara Grand White Logo
Centara White Logo
Boutique White Logo
Centara Life White Logo
COSI White Logo

Our Leaders

In building the Centara brand, the Chirathivat family has helped shape the Thai hospitality industry.
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Our Commitment to Social Responsibility


We take considerable care in fostering strong communities, as well as respecting our planet.

Water and Energy Saving Tips

We are devoted to water and energy conservation by managing water use and operating energy saving programmes at our hotels and resorts. 

Centara Career Creation For Children
A project dedicated to helping underprivileged students from welfare schools and students with special needs.

Centara Spotlight

Browse the latest news and discover what's new at our properties.

Promotions & Special Offers
Promotions & Special Offers
Promotions & Special Offers

Our Awards

GSTC Vireo Sustainability Award

Travel + Leisure Luxury Awards Asia Pacific

Brand Finance

IAA Award

Kincentric Best Employer 2023

Thailand Sustainability Investment (THSI)​ 2020

Thailand's Top Corporate Brands​ Hall of Fame 2019

Best Investor Relations Awards - SET Awards 2019

ESG100:2019 (Environmental, Social and Governance)

Group Partner Excellence Award from